http://www.bloomberg.com/news/2012-...hares-jump-on-budesliga-tv-rights-report.html NewsCorp's SKY Deutschland fend off a bid from Deutsche Telekom to retain most of the domestic media rights to the Bundesliga in Germany. == Qatar Media avoided Germany like the plague, as there was no strategic or political reason for Qatar Media to be involved. The German market had been a graveyard for pay TV outfits that held rights to the Bundesliga. Germans in general avoid a-la-carte premium subscription pay TV channels. SKY Deutschland hasn't made money yet. SKY Deutschland has just over 3 million subscribers, which translates to a penetration rate of less than 10%.