This is interesting: http://www.washingtonpost.com/wp-dyn/articles/A41812-2003Dec6.html So NBA attendance is tickets distributed, even if they're not necessarily sold. The interesting thing is that they had to do this even when they had Michael Jordan. The NFL used to announce a tickets distributed figure in each of its press boxes, along with an actual in house figure and the number of no-shows (the former minus the latter). I haven't been in an NFL press box in several years, so I don't know if they still do this. The New York Giants announced 78,217 for their game yesterday at Giants Stadium, but supposedly there were only about 22,000 fans there. No grand pronouncements. Just interesting.