http://espn.go.com/espn/story/_/id/7379853/espn-tries-solve-equation-women-sports-fans To sort of explain the Poynter Review Project for ESPN, it replaces the former Ombudsman role, where a commentator is given free reign to opine on ESPN's coverage of any topic. In a traditional newspaper Ombudsman, the O'man is given a fixed contract (twelve to 24 months) and has a form of "tenure" where they can't be fired for their commentary. After ESPN had at least three O'men (I think 18-months each), they went to this "think tank" to get broader comment on their journalism and broadcasting. This particular article has a fairly level-headed treatise on their ESPN-W semi-website, and see-ing if this can grow to any kind of full women's coverage. Especially, how it can grow into a business, noting that a lack of any other women's-specific (I think the broadcasting term is "-oriented") competition may mean that there really isn't much of a market for it. It also gives a list on how women actually watch sports, being almost an exact opposite on how men watch it.
Thanks for the link. Interesting article. So, women's soccer is one of the most popular. But ESPN doesn't have the rights for the olympics or next world cup. Too bad.