As I said in the past, Pele benefited from a privileged era, something which men like Moreno or Zizinho didn’t. By 1966, the satellite revolution had begun. The World Cup final of that year was seen live by a world audience and even watched the same day in the United States. The advent of big-time television coverage was to change FIFA and the World Cup profoundly. While much of the world still followed that English World Cup through radio or the newspapers and magazines, the massive audience for the finals was so impressive that even USA took notice. By 1970, television linked the world to the Mexican World Cup, a tournament marketed for television with European prime-time viewers in mind. Games were scheduled so as to attract the maximum audience and even Americans were lured to the matches on closed-circuit television. And since the World Cup featured great matches, this pushed the sport and the tournament to an extraordinary level. Pele’s opening goal in the final against Italy, celebrated with his fist in air, was the single most recognizable football image for Americans because it became the signature of ABC-TV’s Wide World of Sports opening. For two decades Pele’s image was seen in millions of households in the United States and when he came to play for the NY Cosmos he became a persuasive spokesman for greater American presence in the game. His signing with Warner Communications (owners of the NY Cosmos) in 1975 for $3.5 million was a great financial move but it also enhanced his image further to the masses in the United States and the world; he even did a movie and became an ambassador to the sport. He was the highest paid footballer in the world in the early '60s and Biographies of him were written or translated into over 100 languages, etc. But another overlooked but very important reason for Pele’s ascension to the world masses was the privileged time that he faced: the civil rights' movement for blacks around the globe in the '60s. Had he played in a less generous era when blacks were out-casted, his name would never have risen to such prominence. In a time when blacks were breaking barriers, black athletes now had the voice to speak out and stand for themselves. In sum: no-one was as marketed and propagated as Pele.