Is cricket popularity overtaking football right now in England? http://foxsports.news.com.au/story/0,8659,16278637-23210,00.html Is this a short-lived thing while Ashes are going on, or do you expect it to have some life? One theory I have is that this year, the Premiership had a break much shorter than usual. (Sven Goran Ericsson wanted Premiership to start early on August 13 to give England team rest before 2006 World Cup.) But there has been a bit of football overdose on the television, and the close Ashes series is bound to snatch some fans away from football. Speaking of football overdose (and not just Premiership overdose), it didn't seem too long ago when Liverpool beat A.C. Milan and they were immediately back playing qualifying matches for 2005-2006 Champions' League season. Not to mention the Confederations Cup was on the TV in between as well. It seems that football has just turned into a no-stop 365 day cash cow, and if it is overmilked, other sports like cricket may catch curiosity of some fans.