I'm sure some of us have seen this story by now: http://aol.sportingnews.com/soccer/...-team-with-funny-name-rebuilds-from-ground-up For Morales and the club, however, it’s part of a long-term vision. It has been a rough six-year start, but Chivas USA (3-3-3 this season) still intends to be a club with nationwide reach. To get there, it plans to adopt the polarizing policy of its Guadalajara parent -- homegrown players only. “We will play only with South California players," Morales said. "It will be the real thing -- homegrown players through development rather than hiring stars. “Sooner or later, 11 of our players will be from Southern California. We will have to invest a lot of money in development, but if we can achieve that the sense of belonging to the people of Southern California will be huge. They will be supporting their neighbor.” Morales is working hard to connect with sponsors and local soccer clubs, and Chivas USA is running an outdoor ad campaign for the first time. But that’s just the beginning. Once it moves into its own stadium, wins an MLS title with a homegrown roster and forms the foundation of the U.S. national team just as its Guadalajara counterpart does for Mexico, the name Chivas USA will mean something. Then, Morales said, people will understand authenticity. Then, Chivas will be both L.A.’s team and America’s team. “We want to build a nationwide team, like Chivas de Guadalajara, maybe like the New York Yankees,” he said. “If we can win championships and we have a real spirit in the team, we can have fans from all over the place. They will find in Chivas USA a real sense of this belonging and heritage. "We will have a lot of advantages to other teams, in terms of the duality of Mexico and the U.S. and the possibility of having only American players. If we do it correctly, we will have fans throughout the country.” The rebranders, relocaters, and haters are having a field day with it in another thread, but I'd like to know what we the actual fans of this team think about this new "long-term vision"? Me personally, I think it's a bold idea. But I look forward to seeing what it can produce.