Average 2007-2008 MLS games with Beckham on ESPN2 - 417,000 Average 2007-2008 MLS games without Beckham on ESPN2 - 248,000 (Source: http://www.sportsbusinessdaily.com/article/127725) It would be better if there is a list of attendance for Beckham road games. If anyone have it, please post. This is a short-cut version by taking the LA Galaxy road games and the league average. 2007 Beckham effect: Road Games: 28,035 League Ave: 16,770 Difference: 11,265 Incremental revenue generated: 11,265 x 15 road games x $30 average ticket price = $5,069,250 Parking/Concession/Merchandise: assume 1/4 of attendance revenue = $1,267,312 Total effect for MLS as a whole (minus the Galaxy) in 2007: $6,336,562 2008 Beckham effect: Road Games: 28,132 League Ave: 16,460 Difference: 11672 Incremental revenue generated: 11,672 x 15 road games x $30 average ticket price = $5,252,400 Parking/Concession/Merchandise: assume 1/4 of attendance revenue = $1,305,600 Total effect for MLS as a whole (minus the Galaxy) in 2008: $6,558,000 --------------------------------------------------------------------------- Henry/Marquez effect so far: (I will be tracking this number) @ Houston 24,750 @ Chicago 21,868 @Toronto 22,108 @ RSL 19,115