I hope Philadelphia-area soccer fans embrace the song possibilities their new nickname brings. Even Club For Growth members should be able to sing "Which Side Are You On" in this context with gusto.
Yeah? Look, it's either that, or Duran Duran's "Union of the Snake."
Boy, it's a good thing everyone over the age of 35 has made that joke already, otherwise I might have to embed the video.
[ame="http://espanol.video.yahoo.com/watch/18353/556019"]Union Of The Snake en Yahoo! Video[/ame]
I will go to hell for posting that. But I go cheerfully, knowing that Simon Le Bon will be in the rotisserie next to me.
Back to the topic at hand. I had wondered how the city's colors - light blue and bright yellow - that had been so prominently featured by the Sons of Ben were going to be incorporated into the design, to be honest. The colors had been worn by a prominent team recently:
Well, if Shevchenko is going to be the DP, maybe those colors would work. For normal human beings, though, it would have been a tougher call.
Instead, Adidas kept the light blue as a secondary color, turned the bright yellow into gold - as Bill Archer said, proper gold, not what the Columbus Crew calls gold - and made the bold, daring choice to become the league's seventh team to feature navy blue. Well, hey, it works.
There's a historical reason for the change - well, there's a rationalization that gives a fig leaf to abandoning bright yellow:
Sure makes more sense than Bovine Blue.
There's even a revival of that long-lost MLS delight, the secondary logo. Yeah, it's only a little different from the main logo, but at least it's discernible from the primary.
Sure, the "Jungite aut Perite" gives visions of John Cleese in centurion uniform asking "People called Romanes, they go to the house?" But "Join or Die!" on fan gear might give certain folks the wrong idea entirely. At least, on official fan gear. Anyway, that's also close to the baseball slogan "Cheer for the Phillies or We'll Kill You."
While a legless animal might seem like a remarkably poor choice for a mascot, Inter Milan has used it for years. Okay, for the usual heraldic nonsensical reasons you find random animals used on European team logos and mascots.
And technically, "Philadelphia Union" is the same name as "DC United." However, we are all relieved to learn that we can at least refer to this team as "the Union."
All in all, it's a terrific logo. I think everyone involved can be very proud that
....okay, a little reminiscent. First, there's no soccer ball on the Union logo. Second and most importantly, the Union logo is actually ever going to be used on a jersey. Maybe if Nike hadn't spent the last four years with their opposable thumbs up the moveable object, this would have been THE US soccer look, and Adidas would have had to look elsewhere besides Ben Franklin's cartoon for inspiration.